Advertising on the Internet is imperative but does not replace the need for a solid effort in print advertising. Whether they are in the Yellow Pages or a neighborhood newsletter, printed ads can direct prospects to you, provide more information and advertise your open house.
Consider printing and distributing post cards, fridge magnets, calendars, notepads and sticky note pads. Whether you are trying to find a buyer for a hot new condo at 550 Wellington or for a Pottery Road mansion, the advertising strategy is the same for any agent. The only difference is in how strategically creative you can be in what you are having printed and how you are distributing it to prospective clients.
One new kind of printed media that is becoming increasingly popular with real estate agents is the car wrap. They are a relatively inexpensive means to create a large, and mobile, piece of messaging. Whether you are representing Leslieville homes or Cabbagetown condos, car wraps are have a great value and impact. Place them on a rented or company vehicle, even your own. They will garner people's attention at virtually every hour and location, driving more traffic to your phone number and website.
Most agents rely on using outdoor advertising such as transit shelter and bus bench advertisements. Both of these media buys are very effective and campaign themes, often revolving around the seller, can be very effective when spread across multiple platforms. Be creative in thinking about how you can differentiate yourself from the competition, bolstering why you specialize in Toronto Townhouses or bungalows in Barrie. From the largest signs to your business cards, you should think of what kind of themes and messaging you want to embed into each, respective piece of printing.
If you have a great house for sale in Mississauga, don't limit your marketing efforts to just that city, reach out. You can blanket the entire city if your budget allows. You can also target workers and residents in the downtown core who have likely considered the merits of moving to a whole new area or city within the greater area.
Even though we are in the age of the internet, real estate agencies still receive a large majority of their inbound sales calls from the everyday lawn sign. Whether it's for a Markham office or a hot piece of
Toronto's Annex Real Estate, printing lawn sign is a marketing must-do for most agents. It is the most traditional, tested, attention-getting and cost-effective methods of advertising your listing. Most prospects still drive around a neighborhood, looking for signs or stopping and taking note when they see one in passing.
In addition to advertising the website address of your listing, consider also including a phone number to a recorded message in your print advertising. By listing a "for more info” number, you will cut-down on the number of live calls that you need to take in which you will be responding to the same information for each call. It is a great filter and generator of leads for you and bolsters the effectiveness of your printed marketing a great deal.
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